Privacy Policy

Plank'd ("Company," "we," "us," or "our") operates the website plankdmn.com (the "Site") and provides luxury vinyl plank flooring installation services throughout Minnesota. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you:

Visit our website

Submit information through contact forms or quote request forms

Interact with our advertising campaigns on Google Ads and Meta (Facebook/Instagram)

Request in-home estimates or flooring installation services

Communicate with us via email or phone

We are committed to protecting your privacy. This policy complies with applicable federal and state privacy laws, including the Federal Trade Commission's Standards on Privacy and the Minnesota Consumer Data Privacy Act (MCDPA).

By using our Site or submitting your information to us, you consent to the collection and use of information as described in this Privacy Policy.

Information We Collect

Personal Information You Provide Directly

We collect personal information that you voluntarily provide to us when you:

Fill out contact forms or quote request forms on our website

Submit lead forms through our Google Ads or Meta (Facebook/Instagram) advertising campaigns

Request an in-home estimate or consultation

Email or call us with questions about our flooring services

Schedule installation appointments

The personal information we collect includes:

Contact Information: Name, email address, phone number, and mailing address

Property Information: Property address, city, ZIP code, and service area location

Project Details: Type of flooring needed, square footage, number of rooms, project timeline, budget range, and specific installation requirements

Communication Records: Messages, inquiries, questions, and any other information you choose to provide

All information you provide is entirely opt-in. You choose to share this information by completing and submitting forms, and we only collect what is necessary to provide you with flooring estimates and services.

Lead Generation Through Google Ads and Meta Advertising

Plank'd uses targeted advertising on Google Ads and Meta Ads (Facebook and Instagram) to generate leads for our flooring installation services. When you see one of our ads and choose to click on it and submit your information through a lead form, we collect your personal information.

These interactions are entirely opt-in. You voluntarily provide your information by completing the lead form. We use this information to:

Contact you about your flooring project

Provide free estimates and quotes

Schedule in-home consultations

Answer questions about our services

Send you follow-up communications about your inquiry

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. Your information is used solely to provide you with the flooring services you requested and to communicate with you about those services.

Information We Collect Automatically

When you visit our Site, we automatically collect certain information about your device and browsing activity:

Device Information: IP address, browser type and version, operating system, device type (desktop, mobile, tablet), and unique device identifiers

Browsing Activity: Pages you visit, time spent on pages, links clicked, referring website or search term, date and time of visit, and navigation paths

Location Data: General geographic location based on IP address (city and state level, not precise location)

This information helps us understand how visitors use our Site, improve user experience, and optimize our services.

Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies on our Site and in our advertising campaigns. These technologies help us analyze website traffic, measure advertising effectiveness, and provide you with relevant ads.

Types of Cookies We Use:

Session Cookies: Temporary cookies that expire when you close your browser; used to enable basic Site functionality

Persistent Cookies: Cookies that remain on your device for a set period; used to remember your preferences and recognize returning visitors

Analytics Cookies: Used by Google Analytics to track Site usage patterns, visitor behavior, and traffic sources

Advertising Cookies: Used by Google Ads and Meta (Facebook) to measure ad performance, track conversions, and serve targeted ads

Third-Party Tracking Tools:

Google Analytics: Tracks website usage, visitor demographics, and traffic sources to help us improve our Site. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

Google Ads Conversion Tracking: Measures the effectiveness of our Google advertising campaigns by tracking which ads lead to quote requests and conversions.

Meta Pixel (Facebook Pixel): Tracks visitors who have interacted with our Meta ads, measures conversion events (such as quote form submissions), and helps us build targeted audiences for retargeting. This means if you visit our Site, you may see our ads on Facebook or Instagram.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may limit your ability to use certain features of our Site.

Information We Do NOT Collect

Plank'd does not intentionally collect:

Financial information such as credit card numbers or bank account details

Social Security numbers or government-issued ID numbers

Health or medical information

Information from children under 13 years of age

Sensitive personal information beyond what is necessary to provide flooring services

How We Use Your Information

We use the personal information we collect for the following purposes:

1. Providing Flooring Services

Responding to your inquiries and quote requests

Scheduling in-home estimates and consultations

Planning and coordinating flooring installation projects

Communicating with you about your project timeline, pricing, and installation details

Providing customer service and support

2. Lead Generation and Marketing

Following up with prospective customers who submit lead forms through Google Ads or Meta Ads

Sending promotional emails about our flooring services, special offers, and discounts (with your consent or as permitted by law)

Creating targeted advertising audiences for retargeting campaigns on Google and Meta platforms

Measuring the effectiveness of our advertising campaigns

3. Website Improvement and Analytics

Analyzing Site performance and user behavior

Understanding how visitors find our Site and what content they engage with

Improving website design, navigation, and user experience

Conducting research to better understand customer needs and preferences

4. Legal Compliance and Business Protection

Complying with applicable laws, regulations, court orders, and legal processes

Enforcing our terms and conditions

Detecting, preventing, and investigating fraud or illegal activities

Protecting the rights, property, and safety of Plank'd, our customers, and others

5. Business Operations

Managing customer relationships through our CRM platform (GoHighLevel)

Maintaining records for accounting, tax, and legal purposes

Communicating important service announcements or changes to our policies

Legal Basis for Processing

Where required by law, we process your personal information based on:

Consent: You have opted in by submitting a form or providing explicit permission

Contractual Necessity: Processing is necessary to fulfill the services you requested

Legitimate Interest: Processing is necessary for our business operations, fraud prevention, and service improvement

Legal Obligation: Processing is required to comply with applicable laws

How We Share Your Information

Service Providers and Business Partners

We share your information with trusted third-party service providers who assist us in operating our business and delivering services to you. These service providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

Our service providers include:

GoHighLevel (GHL): Our customer relationship management (CRM) platform used to manage leads, customer communications, scheduling, and workflow automation

Google: We use Google Ads for advertising and Google Analytics for website analytics. Google may use your information to measure ad performance and provide analytics insights

Meta (Facebook/Instagram): We use Meta Ads for advertising and the Meta Pixel for tracking and retargeting. Meta may use your information to deliver targeted ads and measure campaign effectiveness

Email Marketing Platforms: Service providers that help us send promotional emails and newsletters (you can unsubscribe at any time)

Hosting and Security Providers: Companies that host our website and provide security services to protect your data

Payment Processors: If applicable, for processing payments for services (we do not store your payment card information directly)

No Sale of Personal Information

Plank'd does NOT sell your personal information. We do not trade, rent, or share your personal data with third parties for their own marketing purposes. Information is shared only with service providers who help us deliver our services or as required by law.

For purposes of privacy laws such as the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), we do not "sell" or "share" personal information as those terms are legally defined.

Legal Requirements and Business Transactions

We may disclose your information when required by law or when necessary to:

Comply with legal obligations, court orders, or governmental requests

Enforce our terms, conditions, and policies

Protect the safety, rights, and property of Plank'd, our customers, and the public

Prevent fraud or investigate suspected illegal activity

In connection with a corporate transaction such as a merger, acquisition, or sale of assets (the acquiring company will assume the obligations described in this Privacy Policy)

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with legal, tax, and accounting requirements.

Retention Periods:

Lead Information: Retained for up to 3 years from the date of initial inquiry or last contact to allow for follow-up and future service opportunities

Customer Information: Retained for the duration of our business relationship plus 3–7 years for legal, tax, accounting, and warranty purposes

Website Analytics Data: Generally retained for 14–24 months by Google Analytics

Marketing Communications: If you unsubscribe from our emails, we will remove your email address from our marketing lists but may retain your information for legal compliance purposes

If you request deletion of your data, we will remove your information where legally permissible, except where we must retain it for legal, tax, contractual, or regulatory reasons.

Your Privacy Rights and Choices

Opt-Out of Marketing Communications

You can opt out of receiving promotional emails, newsletters, and marketing messages at any time by:

Clicking the "Unsubscribe" link at the bottom of any marketing email we send

Submitting a request through our website contact form at plankdmn.com

Emailing us at [email protected]

Calling us at 612-482-7775

Note: Opting out of marketing communications will not affect service-related messages such as appointment confirmations, quote updates, or important service announcements.

Opt-Out of Retargeting and Targeted Advertising

You can opt out of seeing retargeted ads from Plank'd on Google and Meta platforms:

Google Ads:

Visit Google Ad Settings to customize your ad preferences

Install the Google Analytics Opt-out Browser Add-on

Meta Ads (Facebook/Instagram):

Visit Meta Ad Preferences to manage your ad settings

Adjust your ad preferences in your Facebook or Instagram account settings

Industry-Wide Opt-Out Tools:

Network Advertising Initiative (NAI)

Digital Advertising Alliance (DAA)

Minnesota Residents – Your Rights Under the MCDPA

If you are a Minnesota resident, you have rights under the Minnesota Consumer Data Privacy Act (MCDPA), which took effect on July 31, 2025. These rights include:

Right to Know: Confirm whether we are processing your personal data and access the categories of personal data we have collected about you

Right to Access: Obtain a copy of your personal data in a portable, machine-readable format

Right to Correct: Request correction of inaccurate or incomplete personal data

Right to Delete: Request deletion of your personal data (subject to certain legal exceptions)

Right to Opt-Out: Opt out of the sale of personal data, targeted advertising, and profiling for automated decisions that produce legal or similarly significant effects

Right to Question Automated Decisions: If you are subject to profiling or automated decision-making that affects your access to services, you have the right to be informed of the reason for such decisions and what actions you might take to secure a different outcome

Right to List of Third Parties: Request a list of specific third parties to whom we have disclosed your personal data

How to Exercise Your Minnesota Rights:

To exercise any of these rights, please contact us at:

Email: [email protected]

Website Contact Form: plankdmn.com

Phone: 612-482-7775

We will respond to your request within 45 days as required by the MCDPA.

California Residents – Your Rights Under the CCPA/CPRA

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

Right to Know: Request information about the categories and specific pieces of personal information we collect

Right to Delete: Request deletion of your personal information

Right to Correct: Request correction of inaccurate personal information

Right to Opt-Out: Opt out of the sale or sharing of personal information and targeted advertising

Right to Limit Use of Sensitive Information: Limit our use and disclosure of sensitive personal information

Plank'd does NOT sell or share personal information as defined by the CCPA/CPRA. To submit a request or exercise your rights, email us at [email protected].

Other State Residents

If you reside in Colorado, Connecticut, Utah, Virginia, or other states with comprehensive privacy laws, you may have similar rights. Contact us at [email protected] to learn more about your rights and how to exercise them.

Data Security

Plank'd takes the security of your personal information seriously and implements reasonable and appropriate security measures to protect it from unauthorized access, alteration, disclosure, and destruction.

Our security measures include:

Encryption: SSL/TLS encryption for data transmitted between your browser and our website

Secure Storage: Personal information is stored on secure servers with access controls

Access Controls: Only authorized employees and service providers have access to personal information, and they are bound by confidentiality obligations

Security Monitoring: Regular security assessments, monitoring, and updates to protect against vulnerabilities and cyber threats

Employee Training: Our team is trained on data protection and privacy best practices

Important Security Disclaimer:

While we strive to protect your personal information using industry-standard security practices, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any login credentials you create.

In the event of a data breach that affects your personal information, we will notify you promptly in accordance with applicable law and take appropriate steps to secure the information and prevent further breaches.

Cookies and Tracking Management

Managing Cookies in Your Browser

You can manage cookies through your web browser settings. Most browsers allow you to:

View and delete cookies

Block third-party cookies

Block cookies from specific websites

Block all cookies (note: this may limit website functionality)

Receive notifications when cookies are set

Consult your browser's help documentation for specific instructions.

Do Not Track (DNT) Signals

Our Site does not currently respond to Do Not Track (DNT) browser signals. However, you can use the opt-out tools provided above to limit tracking by Google Analytics and advertising platforms.

Third-Party Links and Websites

Our Site may contain links to third-party websites, including social media platforms, service providers, and other resources. This Privacy Policy applies only to plankdmn.com.

We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit before providing your information.

Children's Privacy

Plank'd's services are intended for adults and business representatives. We do not knowingly collect personal information from children under 13 years of age.

If we learn that we have collected information from a child under 13 without parental consent, we will delete it promptly. If you believe a child has provided information to us, please contact us immediately at [email protected].

Marketing and Photo Usage

Project Photography

As part of our service delivery and marketing efforts, we may take before-and-after photos of flooring installation projects. By accepting our services, you consent to allow us to take photos of the work being done on your property.

These photos may be used for:

Showcasing our work on our website and social media platforms (Facebook, Instagram)

Marketing materials, advertisements, and promotional content

Portfolio development and customer testimonials

Your Privacy is Important:

We will not share identifying information such as your address or personal details without your explicit consent. If you do not wish for photos of your project to be used publicly, please inform us prior to the start of the project, and we will respect your preferences.

If you see an image on our website or social media that you believe violates your privacy rights, please contact us immediately at [email protected], and we will take appropriate action.

Promotional Materials

We may request permission to place a promotional lawn sign on your property during the course of your flooring installation project. Participation is entirely voluntary and subject to your consent.

Updates and Changes to This Privacy Policy

Plank'd may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations.

How We Notify You of Changes:

We will post the updated Privacy Policy on our Site with a new "Last Updated" date

For material changes, we may notify you by email or through a prominent notice on our Site

If required by law, we will request your consent for material changes

Your continued use of our Site and services following any updates indicates your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

Data Transfers

If you access our Site from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where our servers and service providers are located.

Data protection laws in the United States may differ from those in your home country. By using our Site and submitting your information, you consent to the transfer of your information to the United States and other jurisdictions where we or our service providers operate.

Contact Us

If you have questions about this Privacy Policy, would like to exercise your privacy rights, or need to report a privacy concern, please contact us:

Plank'd
Email: [email protected]
Website: plankdmn.com
Phone: 612-482-7775
Mailing Address: [Your Business Address], Minnesota

We will respond to your inquiry within 30 days or as required by applicable law. For Minnesota residents exercising MCDPA rights, we will respond within 45 days.

Additional Legal Disclosures

Minnesota Consumer Data Privacy Act (MCDPA) Compliance

This Privacy Policy complies with the Minnesota Consumer Data Privacy Act (MCDPA), Minnesota Statutes Chapter 325M.16, which took effect on July 31, 2025. We honor the rights and obligations outlined in this law and respond to verified requests from Minnesota residents.

Our MCDPA Commitments:

We provide this reasonably accessible and clear privacy notice

We limit the collection of personal data to what is adequate, relevant, and reasonably necessary for the disclosed purposes

We obtain express consent before processing personal data for purposes not reasonably necessary to or compatible with the disclosed purposes

We respond to consumer rights requests within 45 days

We do not unlawfully discriminate against consumers for exercising their rights under the MCDPA

Federal Trade Commission (FTC) Compliance

This Privacy Policy complies with the Federal Trade Commission's Standards on Privacy and Safeguarding Consumer Information, including:

Truthful and non-deceptive data collection and use practices

Reasonable security measures for consumer data protection

Transparency in data collection, use, and sharing

Limitations on third-party data sharing

CalOPPA Compliance

For California residents, this Privacy Policy complies with the California Online Privacy Protection Act (CalOPPA):

Users can visit our Site anonymously

Our Privacy Policy link is clearly labeled and easily accessible on our homepage

Users will be notified of any privacy policy changes on this Privacy Policy page

Users can change their personal information by contacting us at [email protected]

End of Privacy Policy